Build-A-Bear Replaces Missing Bear with Late Mother’s Heartbeat


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CHICAGO, IL – The Build-A-Bear company has provided a heartwarming solution to a family in Tazewell, Tennessee, who lost a beloved bear containing a recording of the late mother’s heartbeat. 

According to reports from radio station 106.3 FM WRIL, the bear was accidentally donated to a local Goodwill store. The family made a public plea for its return, which garnered attention from various media outlets and support from people across the country.

In response to the heartbreaking story, Build-A-Bear contacted the radio station and offered to replace the missing bear with a new one that had a matching recording. The company located a matching Rainbow Sparkle Bear and shipped it with the recording to the station, who got it to the family.

Build-A-Bear Public Relations Director Jamie Ludwig expressed the team’s heartbreak over the situation and their sincere wish that the new bear will bring comfort to the child and the family during this difficult time. The family is still hoping for the return of the original bear, and Goodwill Industries-Knoxville is grateful for the support they have received.


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