From Wallpaper Cleaner to Children’s Icon: The Remarkable Journey of Play-Doh


Share post:

CINCINNATI, OH – Celebrating National Play-Doh Day this September 16th isn’t just about honoring a popular children’s toy; it’s a testament to reinvention. Before captivating the imagination of countless children, Play-Doh was sold as a mere wallpaper cleaner.

It was Cincinnati’s Joe McVicker who saw potential beyond cleaning wallpapers. After a downturn in sales due to the shift from coal to oil furnaces, McVicker tested the product as a modeling clay in educational settings by 1955. Recognizing its potential, he christened it “Play-Doh” and established the Rainbow Crafts Company with his uncle. Initially available only in white, it soon embraced vibrant hues like red, blue, and yellow, initially sold by the gallon and later in 11-ounce sizes.

However, the real boost in Play-Doh’s popularity came unexpectedly. McVicker collaborated with the children’s show, “Captain Kangaroo.” With Bob Keeshan, playing Captain Kangaroo, endorsing Play-Doh, sales soared. Recognizing its cultural impact, the Toy Hall of Fame welcomed Play-Doh into its ranks in 1998.

Hasbro, the toy giant, has commemorated National Play-Doh Day since 2006. As celebrations take place, it’s a reminder that this modeling clay, while not edible, has a place in the heart of children and adults alike.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related articles

Orland Park Vehicle vs. Train Incident: No Injuries Reported on 159th St.

Orland Park, IL – A vehicle collided with a train overnight on 159th St. in Orland Park, causing...

South Bend, IN – Overnight Shooting on Parry Street Injures Three Women

South Bend, IN - The South Bend Police Department’s Violent Crimes Unit is investigating an early morning shooting...

Ohio Heatwave: Air Quality Alert Issued Amid Soaring Temperatures

Columbus, OH - Some Ohio residents are facing a challenging day as the National Weather Service has issued...

Illinois-Iowa Region Faces Severe Thunderstorm Threat on Saturday

Quad Cities, IL - The Illinois-Iowa border is gearing up for a potential bout of severe thunderstorms on...