Kankakee County, IL – Following a record low voter turnout among young individuals in the 2024 General Primary in Kankakee County, officials are now faced with a critical question: How can they effectively engage young voters?
The data reveals a glaring disconnect, with voters aged 34 and under representing less than 10% of total votes cast. This trend is not unique to Kankakee County but is reflective of a nationwide challenge. The voting data, detailed by the Kankakee County Clerk, indicates a need for a shift in how electoral engagement is approached, particularly for the 17-24 and 25-34 age groups, who contributed only 2.97% and 4.79% to the voter turnout, respectively. As the timing of votes suggests preferences for afternoon and early evening voting, this could offer insights into more effective timing for voter engagement initiatives.
This situation prompts election officials, not just in Kankakee County but across the United States, to rethink and innovate in their outreach and education strategies to connect with younger voters. Addressing this challenge requires a multi-faceted approach, including leveraging social media and digital platforms, tailoring educational programs that demystify the voting process, and promoting issues directly impacting this demographic.
