Vegan chicken may be in your drive thru options in the near future.
Starting tomorrow, KFC in Atlanta, Georgia will begin testing what they call “Beyond Fried Chicken” which is a plant-based meat free option added to the menu.
Last May, Kevin Hochman, the president of KFC’s US branch, said even though he was meeting with plant-based protein manufactures, the company didn’t have any immediate plans to roll out a vegan chicken item in it’s restaurants.
“If you would have asked me six months ago, I would have said no, to be completely honest with you,” Hochman told Business Insider. “Because we’re about fried chicken.”
Last June, KFC launched a vegan chicken burger in the UK that sold out in only four days. The chicken chain joins a list of growing restaurants looking to appeal to the next generation of fast food goers as Beyond Meat continues to inject itself into a massive consumer base.
Currently restaurants across North America carry Beyond Meat options on their menus, including A&W, Burger King, Blaze Pizza, Carl’s Jr, The Cheesecake Factory, Dunkin’, Little Caesars, Qdoba, Red Robin, TGI Fridays, and White Castle.
Beyond Meat’s shares jumped six percent Monday morning with the announcement. Beyond Fried Chicken will be available as a nugget or boneless wing at KFC’s Atlanta, Georgia locations starting Tuesday.