NERF Action Xperience Set to Open in Tennessee in 2024


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PIGEON FORGE, Tenn. – Brace yourselves, Tennesseans, for an adventure like no other is poised to descend upon the enchanting city of Pigeon Forge in 2024. 

Hasbro, mastermind behind the beloved NERF universe, is teaming up with Kingsmen Xperience, Inc. and strategic partner Bright Play, LLC, to unveil an exhilarating haven for thrill-seekers and NERF aficionados alike – the NERF Action Xperience.

Slated to inaugurate its doors in the Fall of 2024, this larger-than-life indoor extravaganza is primed to redefine playtime. Spanning a staggering 30,000 square feet, the NERF Action Xperience is set to transform Pigeon Forge into an epicenter of excitement. With Hasbro’s hallmark creativity at the helm, visitors can anticipate a realm of unparalleled fun and adventure. 

Equipped with cutting-edge blasters, participants will engage in pulse-pounding battles within sprawling battle zones. Beyond the battlegrounds, the experience extends to exhilarating sports challenges, heart-racing obstacle courses, and a delectable food and beverage haven to refuel after epic showdowns. And let’s not forget the essential retail therapy – an expansive store dedicated to all things NERF.

Beyond the NERF-loaded escapades, the NERF Action Xperience holds promises for families, friends, and even corporate groups. It serves as an ideal hub for team-building activities, corporate events, and unforgettable celebrations.

Matt Proulx, Vice President of Location Based Entertainment at Hasbro, expressed his anticipation: “For over 50 years, NERF has been committed to encouraging social active play, and we can’t think of a better way to bring this to life for our fans than opening this new NERF Action Xperience location.”

Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, echoed this sentiment, sharing, “Having spent some time getting to know the market over the last couple of years, and as part of our strategic rollout across North America, this Pigeon Forge site will be our second location after Garden State Plaza in New Jersey, and our first in a thriving tourist and holiday destination that is accessible to two thirds of the U.S. population within a day’s drive.”

As anticipation grows and the calendar inches towards 2024, Pigeon Forge braces itself for an unprecedented surge of NERF-driven zeal. Whether you’re a kid at heart or an eager young adult, Hasbro’s NERF Action Xperience promises an adventure of unparalleled proportions. Mark your calendars, Tennessee – 2024 is about to get a whole lot more exciting!


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