CHICAGO – Pepsi announced Thursday it has released a new collaboration flavored cola in collaboration with Cracker Jack in celebration of October baseball.
Each can will host one of four peel-off temporary tattoos as an ode to the classic Cracker Jack prizes while flavoring will blend caramel, popcorn, and peanut flavors within the soda.
“Pepsi is a brand with a deep legacy in sports and is an endemic part of the ballpark experience, so we thought it would only be fitting to help fans celebrate the biggest month in baseball with our latest limited-edition drop – Pepsi x Cracker Jack,” said Todd Kaplan, VP of Marketing – Pepsi. “Our first-ever Cracker Jack flavored cola perfectly blends the refreshing taste of Pepsi with the sweet caramel and peanut taste of Cracker Jack in a truly delicious collectible for the biggest of baseball fans. We’re excited to see fans show their excitement for October baseball by unabashedly singing the timeless baseball anthem, ‘Take Me Out to the Ballgame,’ for their shot to get their hands on this unique flavor.”
The unique flavor adds to previous collaboration releases like PEPSI® x PEEPS®, Pepsi Apple Pie, and others.
Fans can win a chance to get one of the 2,000 cans released by entering the #PepsiSingToScore sweepstakes on Tik Tok and Twitter by posting a video of singing “Take Me Out to the Ballgame.”
Full details on how to enter can be found here.
